Demand of passenger tyres increased in Russia but decreased clearly in Central Europe. The operating environment was challenging in the second half of the year.
Nokian Tyres’ net sales grew 10.7%. The company increased its winter tyre market shares in Russia and the Nordic countries. In Russia, Nokian Tyres grew three times faster than the market. The company has the strongest brand, price position and distribution in its core markets.
Profitability was excellent: On the back of improved sales mix the Average Selling Price increased, while raw material costs remained at the previous year’s level. The Passenger car tyre unit accounted for 95% of the company’s operating profit.
Nokian Tyres’ products achieved record-breaking success in magazine tests: Both summer and winter tyres won the most important tests in the Nordic countries, Russia, and Central Europe. The company’s product offering improved significantly with the launch of the new Hakkapeliitta winter tyre family in January 2013.
The Vianor tyre chain expanded by 127 stores in 2012 to a total of 1,037 in 26 countries.
Production volume increased by 11% and productivity by 6%. A new factory and its production line 11 were commenced in Russia, and line 12 was installed. The company’s annual production totalled 15.7 million passenger car tyres, and its annual production capacity increased to 18 million tyres.