– considered in every decision
The key values Nokian Tyres pursues in its operations are promoting safety, showing respect for the environment, fostering well-being and ensuring high quality. Responsibility translates into safe and environmentally friendly products, the most advanced production processes in the industry, and personnel safety and well-being.
In 2012, environmental, health and safety (EHS) management was integrated into the Quality and Process department’s tasks. EHS management aims at preventing accidents in all areas, ensuring uninterrupted production and overseeing good corporate citizenship. The development of operations relies on the best possible practices and advanced solutions, and takes into account human values in addition to financial considerations. Measures that promote safety include risk management, continuous process development, and new investments.
Furthermore, the plants in Nokia and in Vsevolozhsk, Russia, as well as the Swedish sales company Nokian Däck, are certified for compliance with the international ISO 14001 environmental standard and the ISO 9001 quality standard. In addition, the plant in Nokia is certified for compliance with the EU EMAS (EcoManagement and Audit Scheme) regulation. Preparations to gain the International Automotive Task Force’s ISO/TS 16949 approval for all our plants started in the second half of 2012.
Only the best is good enough
In 2012, the extensive investments in developing the high quality of our products and activities continued. The modern production machinery, featuring new integrated automatic metering and securing functions, forms an excellent foundation for constantly producing high quality. In addition, we have made significant inputs in developing our employees’ skills and quality-related attitudes. We conduct various surveys to monitor and prognosticate our customers’ needs. We want to offer every customer a high-quality overall customer and user experience.
The Group employs over 4,000 people all over the world. It’s always been important for us to operate in an ethical and moral manner, taking others into account. The purpose of common ethical guidelines is to support even better corporate citizenship and sustainable development. In 2013, corporate responsibility will play an even more visible role, as we will publish our first comprehensive corporate responsibility report.
Over decades, Nokian Tyres has worked to make winter driving safer by developing tyres particularly suited for the northern conditions, but we also believe that the drivers’ knowledge and skills are important. In 2012, we introduced the Hakkapeliitta Winter Driving School on our website, offering a versatile package of information and insight about winter driving that is useful for all consumers. Enhancing traffic safety with our products and in other ways available is very important for us.
Focus on environment and employee well-being
Environmental and safety perspectives have played a crucial role in our product development, manufacturing and marketing from the very beginning. As a socially responsible corporation, we look after our personnel, customers, economy, environment and the quality and safety of our products. In all our operations, we follow international responsibility recommendations.
The starting point in our environmental protection activities is the life-cycle thinking: we assume responsibility for the environmental impact of our activities and products throughout their life cycle. The environmental friendliness of our products and processes is a significant focus area for us. Nokian Tyres is also involved in the tyre recycling company Suomen Rengaskierrätys Oy. The company takes care of the collecting and recycling of used tyres in all of Finland.
Thanks to its sustained development efforts in safety and environmental issues, Nokian Tyres can be considered a frontrunner in the tyre industry. It was the world’s first tyre manufacturer to discontinue the use of high-aromatic oils in rubber compounds back in 2005, and its example has helped to speed up the adoption of purified, low-aromatic oils in tyre manufacturing in Europe. The import and sales of tyres containing high-aromatic oils has been prohibited in the European Union as of the beginning of 2010.
The tyres manufactured by Nokian Tyres represent the cutting edge in terms of safety and environmental impacts during use, as proven in a number of independent comparison tests. We are committed to responding to the challenges brought about by climate change. The company will make every effort in its product development and manufacture to fight climate change whitout compromising safety.