- Nokian Tyres
- Business environment
- Profit Centres
- Sales and distribution
- R&D and testing
- Competence development
- Corporate Responsibility, Environment and Safety
In 2012, Nokian Tyres performed well in a challenging environment and recorded all time high sales and profits combined with excellent cash flow. Our position is very strong in core markets, the company is debt-free and we are able to further develop our business from a healthy position.
We have an innate ability to understand customers operating in northern conditions, as well as their needs and expectations.
We have an innate ability to understand customers operating in northern conditions, as well as their needs and expectations. We operate in growing markets and focus on tyre products and services that offer sustainable added value to our customers in northern conditions. Our range also provides the foundation for the company’s profitable growth.
| Our strategic focus |
Narrow product segments
|Closer to the customer|
Our customer can encounter our products, our company representatives or partners in various contexts. This gives us the opportunity to impress people time and time again. Our customers’ needs are our top priority: We want to continuously offer more and better products and services. We are close to our customers, we listen to them, and meet as many of their need as possible.
Nokian Tyres renews its winter tyre range for northern conditions by introducing three new products into the unique Hakkapeliitta winter tyre family. Consumers will get to enjoy the fine-tuned safety and driving properties of the new Hakkapeliitta generation in autumn 2013.
Our competitive edge:
Skilled and motivated personnel
The well-being of our employees is very important for us. All members of our organisation are offered opportunities for professional growth, development and career moves. Professionally skilled, inventive and enthusiastic employees are an essential driver in our operations.
Inventiveness programme supports well-being
In addition to training, the personnel’s well-being at work is supported by a wide range of sports offerings, versatile club activities, personnel events, inventiveness activities as well as individual and work-time arrangements. The workgroup for occupational well-being matters (TYHY) worked actively all year and brought up employees’ thoughts and development ideas about enhancing well-being in the work community.