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vuosikertomus2012.nokianrenkaat.fi

A solid year behind us
– confidence in
the future

Dear Reader,

In 2012, Nokian Tyres performed well in a challenging environment and recorded all time high sales and profits combined with excellent cash flow. Our position is very strong in core markets, the company is debt-free and we are able to further develop our business from a healthy position.

Kim allekirjoitus      Readmore en

Kim Gran 


We have an innate ability to understand customers operating in northern conditions, as well as their needs and expectations. 

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Safest tyres for northern conditions

We have an innate ability to understand customers operating in northern conditions, as well as their needs and expectations. We operate in growing markets and focus on tyre products and services that offer sustainable added value to our customers in northern conditions. Our range also provides the foundation for the company’s profitable growth.


 Our strategic focus  


1 Northern conditions 

2  Narrow product segments 

3 Replacement markets 

4  Efficient distribution

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Etusivu pystykuva strategia




Closer to the customer

Our customer can encounter our products, our company representatives or partners in various contexts. This gives us the opportunity to impress people time and time again. Our customers’ needs are our top priority: We want to continuously offer more and better products and services. We are close to our customers, we listen to them, and meet as many of their need as possible.

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Etusivu pystykuva lahelle



Better response, 
increased safety and peace of mind

Nokian Tyres renews its winter tyre range for northern conditions by introducing three new products into the unique Hakkapeliitta winter tyre family. Consumers will get to enjoy the fine-tuned safety and driving properties of the new Hakkapeliitta generation in autumn 2013.

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Etusivu pystykuvat uutuudet




Key figures

Profit centres

Our competitive edge: 

Skilled and motivated personnel

Etusivu alabanneri pieni

The well-being of our employees is very important for us. All members of our organisation are offered opportunities for professional growth, development and career moves. Professionally skilled, inventive and enthusiastic employees are an essential driver in our operations.

Inventiveness programme supports well-being

In addition to training, the personnel’s well-being at work is supported by a wide range of sports offerings, versatile club activities, personnel events, inventiveness activities as well as individual and work-time arrangements. The workgroup for occupational well-being matters (TYHY) worked actively all year and brought up employees’ thoughts and development ideas about enhancing well-being in the work community.


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 Copyright © 2013 Nokian Tyres plc                   Pdf icon  Annual Report 2012 

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